The Real-life company.
The Real-life company.
The Real-life company.
WE STARTED IN 2023 WITH ONE SIMPLE GOAL:
GET PEOPLE OFF THEIR PHONES AND BACK INTO REAL LIFE.
1.000+ EXPERIENCES, 200.000+ GUESTS AND 100M+ IMPRESSIONS LATER,
WE'VE BUILT ONE OF EUROPE'S LARGEST OFFLINE MOVEMENTS.
TODAY WE HELP BRANDS BUILD COMMUNITIES
THROUGH SPORT, MOVEMENT AND REAL LIFE.
WE STARTED IN 2023 WITH ONE SIMPLE GOAL:
GET PEOPLE OFF THEIR PHONES BACK INTO REAL LIFE.
1.000+ EXPERIENCES, 200.000+ GUESTS AND 100M+ IMPRESSIONS LATER, WE'VE BUILT ONE OF EUROPE'S LARGEST OFFLINE MOVEMENTS.
TODAY WE HELP BRANDS BUILD COMMUNITIES
THROUGH SPORT, MOVEMENT AND REAL LIFE.
EXPERIENCES
RUNNING
RUNNING
SOFT WIN CAMPAIGN
Designed & produced a 120m2 Pop-Up for On next to the Berlin Half-Marathon.
ON
UNDERGROUND
Together with On we turned a skate park into a racing circuit. 64 runners, concrete obstacles, one brutal loop.
ON
MARATHON TAKEOVER
Complete marathon experience. Race-side cheering zone, live energy, after party for finishers.
HUBLOT
HIKING
HIKING
NOT ON GOOGLE
10 creators. Remote trails. Four days in the Alps.
JACK WOLFSKIN
OUTDOOR FESTIVAL
500+ guests. One day outdoor festival. We designed the festival and produced the experience.
JACK WOLFSKIN
COMMUNITY HIKE
50 hikers. Rain. Cold. Mountain trail to remote alm.
YETI
BOXING
BOXING
RUN & PUNCH
100+ first-timers. One run. One boxing gym. We launched the new BENLEE chapter by getting people into the ring.
BENLEE
LAUNCH
We launched TWLV with an experience that brought athletes, creators and community together.
TWLV
YOGA & RECOVERY
YOGA & RECOVERY
RELAX
Full reset experience. Art, movement, and skin.
DERMALOGICA
FREEZE
Ice bathing, breathwork, sauna. 40 participants cycling through extremes.
BIOTHERM
BUNKER
We brought luxury into a bunker. 90 guests practicing yoga on concrete floors.
NESPRESSO
SWEAT & STRETCH
Full-body reset experience. A high-energy group run followed by a rooftop yoga session above the city.
BIOTHERM
FITNESS
FITNESS
CNDO GAMES Vol. 2
100+ athletes from communities across Germany. Team-based competition built around connection, not just performance.
VITACOCO
CNDO GAMES
100+ athletes from across Germany. Team-based competition inside the Adidas Base with our friends from Dopamine.
ADIDAS
ATHLETE WORKSHOP
50 entrepreneurs. One workshop. Recovery backed by performance science.
EIGHTSLEEP